GSBGEN 537 | Stanford Graduate School of Business

Dr. Jennifer Aaker and Dr. Szu-chi Huang
April 08 – 25, 2024 | Mondays & Thursdays, 2:50 – 5:50 pm PST


What is sustainability? It is not just about air travel, ocean health or reducing plastic waste. It is about rethinking our role as  humans and leaders in this ever-changing world and developing a mindset that leads to positive habits and creates strong relationships to nurture our planet. In a world where success is frequently regarded as a stopping point rather than a stepping stone to future endeavors, this mindset is critical to leading a life of purpose and meaning.  In this class we invite you to rethink:

  • a sustainable self, by moving away from focusing on the short-run win associated with attaining a goal to the longer-term benefits associated with continued improvement after the goal has been achieved thereby sustaining healthy habits.
  • sustainable connections, by helping people feel they are valued members of a winning team on an inspired mission. 
  • sustainable planet, in small ways that ripple out small communities and the planet; the hope is to create a culture of shared prosperity.

The goal of the class is to facilitate dialogue, knowledge exchange, and collaboration among students and guests to create a sustainable toolkit to cultivate positive habits for our future based on a sense of shared prosperity. Lastly, we’ll map out how to use time in ways that will help build sustainable lives (calm mind and healthy body), impactful teams and a beautiful planet, so each of our lives will have meaningful, lasting impact in the world.

Jennifer Aaker

General Atlantic Professor, Stanford GSB

Szu-chi Huang

Associate Professor of Marketing, Stanford GSB

Keala Alvarez

(Chief Steward)